How To Create A Good About Us Page For Your Business

How to assemble a really good About Us page for your business. 

Step # 1: Start with who you are. Begin with a simple intro and just tell people who you are and what you do, like you're meeting someone for the first time.

Here's an example for a fictitious person named "Vanessa Roberts, an IT consultant". Her About Us page would start with, "Hi, I'm Vanessa Roberts and I'm an IT consultant" because this is how you talk in real life.

Step # 2: Explain what your business does. No need to get fancy here. Just describe what you do in a way that someone outside your industry would understand.

You can also mention how long you've been in business, where you're located or what your service area is. Remember to keep things focused on how you can help prospective clients solve their problems or achieve a desired outcome. So here's what that might look like ...

"I've been helping small businesses with IT stuff for over 10 years now, whether it's troubleshooting tech issues, setting up secure networks, or just making sure everything runs smoothly. My job is to take the stress out of technology so you can focus on your business. I'm based in Chicago, but I work with businesses locally and remotely wherever they need me. Basically, if it involves tech and it's slowing you down, I'm here to help you fix that."

Step # 3: Share how you got into this line of work. You're not going to tell your entire life story here. Instead, just briefly mention what motivated you to start your business or how you got into this line of work. It doesn't have to be momentous or earth shattering. It just has to be real and authentic. For example ...

"I've always been the go-to person for tech help among my friends and family. After working in IT for a few years, I realized how many small businesses struggle with their tech problems they cannot afford to ignore, but they don't have the time or resources to handle. That's when I decided to start my own IT consulting business to help companies focus on what they do best while I take care of the tech challenges that come with running a business."

Again, nothing fancy here. You're just talking like a normal person.

Step # 4: What makes your business different? This can be how your product or service is different. Or maybe what's different is the overall experience you deliver as compared to your competitors. You want to try and identify a hot button issue that'll give your prospective client a reason to choose you over a competitor. Here's an example ...

"I get it. Tech can be confusing and the last thing you need is someone throwing around a bunch of "geek speak" you don't understand. I explain things in plain simple language so you know exactly what's going on and why it matters. I'm here to make it easy, not overwhelming, whether it's troubleshooting or long-term planning. I focus on practical solutions and clear communication that keeps your business running smoothly."

What Vanessa's really hammering home here in this example is that she speaks in plain English, not tech mumbo jumbo, which I know for a fact is a real frustration for a lot of business owners when dealing with technical service providers.

Step # 5: Talk about your team. This is an optional step and obviously it doesn't apply to you if you're a solo practitioner. But if your business does have a team, share the names and faces along with the brief bio of each team member and the role each person plays. This demonstrates there are real people at your business.

In our example, let's say Vanessa has an office manager named Shannon. Shannon's bio might read ...

"Shannon keeps our office running smoothly. She manages day-to-day operations and makes sure clients always receive timely support. Outside of work, Shannon enjoys hiking and spending time with her two dogs, Sidney and Bella." 

Again, don't overcomplicate this. Keep it simple.

Step # 6: Add a bit about you personally. Up to this point, everything has been about your business. But adding a short personal bio provides another layer of authenticity, making you even more relatable. This step is optional, and if you're not comfortable sharing anything personal, then just skip this step.

But if you are fine with sharing a few fun facts about yourself, you can include things like hobbies, interests or pets. Where were you born? Are you married? Do you have kids? What are your favorite sports teams? Are you involved in the local community? 

So, in our example, Vanessa's personal bio might read ...

"When I'm not helping clients with their IT needs, they'll find me outdoors exploring nature with my dog, Max. I'm originally from Minnesota, but I've called Chicago home for the past 15 years. In my free time, I love cooking, discovering new coffee shops and catching games when the Cubs are playing. I also volunteer with a local youth tech program helping kids learn basic coding skills. It's a great way to give back and inspire future tech experts."

Step # 7: The CTA (call to action). You need to let prospective clients know how to get in touch with you. Be direct and specific. If you want them to call you, say so. If you want them to fill out a form on your website, say so. Here's an example ...

"If you're ready to tackle your IT challenges or just want to learn more about how I can help, feel free to reach out. You can call me directly at (555) 123-4567 or fill out the form on my website and I'll get back to you promptly. I look forward to speaking with you." 

Congratulations! You've just written a really good About Us page for your business. Not so bad, right?

The key is just chipping away at it one section at a time, rather than trying to create the whole thing at once.

There's one more thing you need to do before you can put a bow on your About Us page and call it a day.

Supporting content for your About Us page

To boost the effectiveness of your About Us page, you need to layer in a bit of supporting content. Specifically, you'll want to add one or more of the following items: